Children are the latest data-mining targets as software track student progress, learning skills, behaviors and even where they sit in the classroom and at lunch.
The data is viewed as necessary for an assessment-driven analysis of student and school performance. But since much of the information collected could leak into the hands of non-educators, it could become a treasure trove for companies seeking to gain a better understanding of their target market.
Marketplace Tech, a segment on NPR, is running a series of reports this week on what it calls the "Quantified Student."
"From the time they get on the school bus, until they close their laptops at night, there’s a good chance data are being collected on their whereabouts, their learning patterns, their classroom behavior, what they eat for lunch, the websites they browse on their school computers, and maybe even the amount of sleep they get," reports Adriene Hill.