CFM was asked to evaluate two print ads and a companion digital ad just days before they were due to launch. Turning to our client's existing online panel, which we helped create, CFM was able to produce solid findings in less than 24 hours, after questions and format were approved. The client thought five days was all it could spare. It was stunned to get results within a day.
In this case, the findings gave a thumbs up to the ads, along with some valuable suggestions, such as adding clearly visible contact information. That's something creative types can forget, but is crucial for the eyeballs of those intended to see the ads.
This quick, on-point feedback reassured senior executives to give the ads the go-ahead. They acted based on solid information. Online customer panels made sure they got the information they needed and deserved when they needed it.
This kind of online research using panels allows CFM to conduct research among targeted groups quickly, accurately and inexpensively and provide clients with information worth knowing.