Perception Analysis Key to Managing Reputation

Perception analysis is key to managing your reputation. If you don't know what your customers, stakeholders and employees really think, you are making critical decisions about your business – and your reputation – in a vacuum.

There are different reputation management processes, but all of the credible approaches to managing your most valuable asset – your reputation – start with quality research.

At CFM, our reputation management process begins with an issues audit – a candid, comprehensive look at the vulnerabilities and opportunities a company faces. Then we conduct research to assess the gap between your self-perception and the perceptions of your key constituents. The issue audit and the perception gap analysis provide a solid basis for understanding the challenges you face to your reputation.

The next steps in our reputation management process involve evaluating the risks posed by your vulnerabilities and perception gap, then creating a matrix ranking those risks in terms of impact and cost to address. The final product is a set of recommendations on the most significant and cost-effective issues to fix to avoid putting your reputation in jeopardy.

Perception analysis is key to managing your reputation. If you don't know what your customers, stakeholders and employees really think, you are making critical decisions about your business – and your reputation – in a vacuum.

The real value of research in a reputation management process is to shine the light of day on what you are doing and how it is received. Perception is reality. Your reputation is only as good as people think it is.

There are different reputation management processes, but all of the credible approaches to managing your most valuable asset – your reputation – start with quality research.

At CFM, our reputation management process begins with an issues audit – a candid, comprehensive look at the vulnerabilities and opportunities a company faces. Then we conduct research to assess the gap between your self-perception and the perceptions of your key constituents. The issue audit and the perception gap analysis provide a solid basis for understanding the challenges you face to your reputation.

The next steps in our reputation management process involve evaluating the risks posed by your vulnerabilities and perception gap, then creating a matrix ranking those risks in terms of impact and cost to address. The final product is a set of recommendations on the most significant and cost-effective issues to fix to avoid putting your reputation in jeopardy.