Public affairs communications
Strategic counsel • Issues management • Media relations • Crisis response
• Crisis preparation • Reputation management
Case Study: CFM Public Affairs helps to salvage major water project
A major water project was headed down the drain when CFM was retained and suggested a time-out and a new approach for the project. The new approach involved independent mediation with opponents and project modifications intended to ease opposition concerns. Some opponents remained unconvinced and mounted a grassroots campaign to block the project. However, solid improvements to the project and the goodwill generated by an aggressive outreach effort, including one-on-one and neighborhood meetings, was enough to win final approval. CFM also mobilized supporters to speed up reviews by the U.S. Army Corps of Engineers and Oregon Parks and Recreation Department to allow construction on the project to begin this summer, saving ratepayers more than $1 million by avoiding a costly delay.