Leverage, Don’t Waste, Your Anniversary

Don't make your anniversary celebration too small because not enough time was made for planning.It seems that too often celebrating, let alone the planning for, key anniversary dates is an afterthought. Don’t have angst over that key anniversary. Plan well in advance and leverage the milestone to maximize your organization’s key messages.

As much as some of us at CFM have a passion for history, we’ve learned not to celebrate history for the sake of remembering the past. Milestones – such as a group’s 50th anniversary or the 25th year since a market-leading product first appeared – should be used to drive home current messaging.

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1959-1965: Portland’s Newspaper Strike

This is neither a Tip nor Trend, but an observance of a mega-moment in our local media history. Imagine this: Portland daily newspaper circulation drops. Reportorial staff shrinks. A new form of reporting emerges. And, old technologies are shoved out of the way.

Were these hot button issues on management’s desk at The Oregonian last week? Probably. But how about 50 years ago?

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