Hard-chargers are often chosen to be the face and voice of a campaign involving a contentious public policy issue. That can be a mistake if they come across as pugnacious rather than gracious.
Issue managers would love to believe that facts and firmness move the needle of public opinion, and they can. But personalities often are a bigger influence by establishing a bond of trust.
For example, the tenor of a public forum can turn on a presenter’s conduct. Being gracious can be a big help in quieting and even swaying a rowdy crowd. Civic conversation has grown coarser, or at least it seems so, as people feel unburdened by civility in the comments they make and questions they ask. A successful influencer doesn't take the bait. He or she receives comments or questions with equanimity, then thanks them for the challenge and answers calmly. Grace under fire flusters and disarms opponents.
A gracious person can disagree without being disagreeable. They see disagreement as a chance to make the case with convincing facts and logic, not trash someone else's point of view. They recognize this is the path to earn grudging nods of approval.
A gracious demeanor conveys humility, respect of others and a sense of self-confidence. You don't talk down to an audience or try to snow them with your superior knowledge. Being gracious means staying positive and paying attention when others speak. It also means saying thank you and acknowledging when someone else makes a strong point. Graciousness requires knowing what not to say as much as what to say.
So tame your internal ninja and channel a kinder, politer you when you face a hostile crowd. Use graciousness as a weapon of choice.