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Follow the Reader, Not the Advertiser
Magazines, once the wunderkind of the media industry, now are in the same sinking business boat as TV and newspapers. To survive, some magazines are changing their economic model and taking direction from their readers, not their advertisers.
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Tillamook Cheese
Street Teams Launch Tillamook Yogurt Smoothie
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CFM's creative marketing campaign made the launch a success.
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