	The World Wide Web looks and feels different than just a few years ago, but the way to get attention hasn't changed all that much, according to CFM President Gary Conkling. In a presentation to the Salem chapter of the Public Relations Society of America, Conkling says well-designed information, active language and a good story still capture an audience. Read More...
All CFM News

	Be a Part of the Conversation Every company seems to have a Blog these days. (Soon you’ll even see one as part of this newsletter.) If you don’t have a Blog, you may be wondering if you should. The most important first step to engaging in the Blogosphere is “listening.” Most likely people already are talking about you or your product on the Web. Read More...
All Managing Issues

	Make Marketing Work During Economic Downturns Businesses often pull in the reins on spending when the economy turns south. The first cuts normally are made in the marketing department. That's not smart. During a down economy, marketing can continue to serenade loyal customers while captivating interest from new customers. Read More...
All Consumer Currents

	Oregon Could be End of Clinton Primary Trail Oregon’s primary May 20 could mark the end of the trail for Democratic presidential contender Hillary Clinton, who is behind in the delegate count and is running short of campaign cash. Read More...
All Capitol Cloakroom

	Cell-Phone-Only Users No Problem for Pollsters Changes in use and technology have made it harder for market researchers to conduct telephone surveys. However, the good news is changes in consumer telecommunications habits aren't affecting the reliability of survey research data. Read More...
All Measuring Minds