Small and startup businesses shy away from marketing because they fear they cannot afford it. However, lean marketing plans can be affordable and extremely effective.
Business owners imagine astronomically expensive ad campaigns, but a whole lot can be done for far less. In fact, the whole notion of marketing public relations is based on clever, cost-effective techniques that attract the attention of target audiences.
The first steps to success on a shoestring budget include:
- Clear, mutually agreed upon objectives
- Sharply defined target audience
- Fixed dollar limit
- Measurable outcomes