#Chipotle Marketing Challenge

After a number of outbreaks of food-borne illness at Chipotle restaurants around the U.S., the company is launching a massive marketing campaign to restore its image. 

After a number of outbreaks of food-borne illness at Chipotle restaurants around the U.S., the company is launching a massive marketing campaign to restore its image. 

Chipotle, which has faced dozens of food safety problems across the country over the past several months, is launching a massive marketing campaign to woo back its customers.

The company is closing its doors at each of its locations – there are more than 1,900 in the U.S. – for a few hours on February 8 for a food safety discussion with all Chipotle employees. This is a respected brand, but what will it take for you to walk through Chipotle's doors and order a burrito?

Share with us your marketing strategy for Chipotle. Comment on this blog or share your thoughts on Twitter at #ChipotleMarketingChallenge.

We will share what we learn in a future blog.