Professional writers can add polish and zing to your content, but when it comes to thought leadership, the words should come from you.
Demonstrating thought leadership demands more than just coming up with a thought. How you articulate that thought is where the leadership part. Relying on someone else to craft and organize your words leaves you as merely someone who has a thought, not someone who can marshal that thought into actionable language.
Many writing assignments can and should be delegated such as press releases, backgrounders and marketing copy. Professional writing skills and experience can make a huge difference.
When it comes to a blog intended to show you know your stuff, it is disingenuous to hand off the job to someone else. Even if you rattle off a few key points, the final words are someone else's, not yours.
Typical reasons for delegating include a busy schedule, other pressing duties and writer's block. Those all could be true, but step back a moment and imagine an honest beginning to your "thought leadership" blog:
"My ghostwriter wrote this blog because after I had a bright idea in the shower, I didn't have time to expand on it or write it down. Thanks for reading."
Sound like thought leadership to you?
If your thoughts are important enough to think, they deserve the time and attention to write about. Your words make your thought authentic and your leadership genuine.
Readers, especially the ones you want to influence, will be keen enough to tell.