The #NewTwitter: a Bird’s Eye View

If you're an active Twitter user, by now you've probably dabbled with the new interface. It's about time.

There are a lot of similarities between the new Twitter and its baby bird ancestor, TweetDeck, but the new Twitter is much simpler and more visually pleasing. Much planning and time were taken to conceptualize and construct the updated social network.

For those who haven't yet ventured into the updated Twittersphere, here's a quick overview of its awesomeness:

  • It's user-friendly. It used to be difficult to edit and then retweet a Tweet on the old Twitter platform. The new design, which is very similar to the panes and columns you see in Tweetdeck, allows the opportunity to find @mentions, retweets, searches and lists, all of which appear in a single streamlined column. On the right, you will see other Twitter users who follow you, favorites and trending topics.
  • Multimedia is integrated into the stream. Videos and photos are now viewable directly on Twitter, through partnerships with various photo and video hosting sites.
  • The new interface features personalization. When you click on a Tweet, information such as @replies, other tweets by the same user, and a map of where a geo-tagged Tweet was sent from pops up.
  • Concise profile information. If you click on a Twitter user you can see a shortened version of their profile information, as well as recent Tweets.

In addition to being simpler and easier to use, the proportional size of the new Twitter feed on the left and the accessible information on the right is in perfect proportion. It is a pleasing geometric division of space, based on a longstanding mathematical rule used in design for centuries.

Interestingly, the mathematical rule commonly found throughout history in great works of art and sculptures, which is also the basis of the new Twitter design, is the Golden Ratio. The ratio for length to width of rectangles of 1.61803 39887 49894 84820, or "phi," has been considered the most pleasing to the eye. In the world of mathematics, this ratio was named the Golden Ratio by the Greeks for the Greek sculptor, Phidias.

According to a study conducted by students in the mathematics department at the University of Surrey, one of the most popular references to the use of the Golden Ratio dates back to 440BC, in which Phidias sculpted the Parthenon in Athens.

Not only did the Greeks realize that the golden ratio was key to building successful structures, but some say the Great Pyramid of Giza-built long before the Greeks-and the famous Mona Lisa by Leonardo Da Vinci both use the same proportion.

The artists, sculptors and architects throughout history that used the Golden Ratio in their work were on to something, as the design has traveled through time to be employed in our modern day technology. 

Right now, it's just an option to use the new, divinely proportioned Twitter interface. Soon, all Twitter users will automatically be using the updated version once they log in.

If you haven't tried it already, we suggest doing so. For those who are using the new Twitter, what do you think?