We complain people are constantly on their smartphones, even at work. Hint: This could be a channel worth considering to communicate to your own employees.
The rise of mobile communications is acknowledged in the marketing department, but too often overlooked in the internal communications department. If you can reach customers instantly, why not your own workers?
Mobile communications don't have to replace an effective intranet, but they could add vigor — and clicks — to your internal website. The email blast to employees could be as simple as a heads up to new content on the intranet.
However, there is no need to limit yourself to a mobile paging service. Your emails can be self-contained messages that include visual assets and links that attract employee interest.