President Obama followed up his State of the Union Address with a surprising decision. Rather than making the rounds on the usual press circuit, he conducted a series of interviews with some of YouTube’s biggest stars.
The move may startle some, but the statistics prove the President knows exactly what he is doing. The broadcast version of the State of the Union Address had some of the lowest viewing statistics in recent history, but the online conversations told a different story. “1.2 million people watched the speech on the White House’s website; 2.6 million tweeted about it and another 5.7 million liked, shared or posted about it on Facebook.”
This story shouldn’t be new to anyone who has been paying attention. For years, reports have shown media sources continue to be fragmented, while use of social media has only continued to grow.