Ever since "man bites dog," we have understood that unusual attracts attention. But when is clever too clever? It's a good question.
Seeing 1,000 Colonel Sanders run around New York City handing out samples, then showing up en bloc at a Yankees game that night is clever. Undergoing a prostate exam while singing "Take Me Out to the Ballgame” during the seventh inning stretch of a minor league baseball game seems, well, too clever by a measure. Or is it?
Myrtle Beach Pelican General Manager Andy Milovich underwent the exam, thankfully while he was in the press box, to promote prostate prevention. He earned national media coverage by showing how easy it is to be examined. You can even sing through it.
The answer to the question of when an idea is too clever for its own good is when the idea attracts attention, but for no good reason.