Jarman Leads Drive for Blazer License Plate

Oregon politicians, including Gov. Kate Brown, unveil the new Portland Trail Blazers license plate during a first quarter timeout against Atlanta Hawks at the Moda Center in Portland, Oregon, January 20, 2016. (Thomas Boyd/The Oregonian)

Oregon politicians, including Gov. Kate Brown, unveil the new Portland Trail Blazers license plate during a first quarter timeout against Atlanta Hawks at the Moda Center in Portland, Oregon, January 20, 2016. (Thomas Boyd/The Oregonian)

Governor Kate Brown and key legislators joined Portland Trail Blazer officials Wednesday night to unveil a new specialty license plate bearing the NBA team’s logo and the iconic “Rip City” nickname. CFM Partner Dan Jarman and his state affairs team made the license plate a reality during the 2015 Oregon legislative session.

Dan Jarman, CFM partner and member of the firm's state affairs practice. 

Dan Jarman, CFM partner and member of the firm's state affairs practice. 

“Lawmakers are reticent to approve specialty plates, but the Trail Blazers made a convincing case,” said Jarman, who attended the unveiling during a Blazer home game versus the Atlanta Hawks. “It didn’t hurt that Bill Schonely and Terry Porter came to Salem to testify and lobby for the bill.”

The new license plate will be available this spring and will cost $40. The proceeds from license plate sales will fund competitive grants that support Oregon youth initiatives statewide and will be distributed through the Trail Blazers Foundation.

Other states with professional sports franchises offer similar specialty license plates as a way fans can show their loyalty and contribute to worthy causes.

“When Oregon lawmakers realized these kinds of specialty license plates are common, they warmed to the idea of the Trail Blazer license plate,” Jarman said.

Gaining legislative approval of a new specialty license plate is no walk in the park. But Jarman has learned the path. He also represented the Oregon wine industry in the 2013 legislative session in its effort to create an Oregon Wine Country plate.