CFM helped local nonprofit Central City Concern show off its social entrepreneurship through an article this week in the Portland Business Journal that featured its innovative bed bug resistant bed.
Frustrated with the beds available in the market, CCC invented its own in 2010 to use in its newly built Madrona Studios for its homeless clients. CCC partnered with a Clackamas County manufacturer and used its knowledge from waging a mostly losing battle with bloodsucking parasites to create a durable, safe bed, which it called Central City Bed.
After receiving unsolicited inquiries from other nonprofits, CCC realized it had a going business on its hands. The bed has continued to impress and now is turning a small profit for CCC, which goes to support its job training programs.
Central City Concern also sells Central City Coffee as part of a growing effort to create revenue streams to support its integrated approach to helping homeless people get back on their feet with housing, health care and work.
CFM's Hannah Smith developed the story pitch to the Portland Business Journal emphasizing CCC's social entrepreneurship, contacted the publication and coordinated contacts with key CCC personnel. PBJ took the story and ran with it.
"Central City Bed is a great product," Smith said. "It reflects a smart approach to build awareness, support and revenue for the agency's important work."
The story about the bed appeared online, and a longer version is scheduled to appear in PBJ's weekly print edition.