The PR plan that led to sellout crowds, major sponsorships and 350 media placements for the 2013 visit to Portland by the Dalai Lama resulted in a Silver Anvil for Kelliann Amico.
Amico, who leads the Portland office of Frause, which is co-located with CFM, received the prestigious award, considered the "Oscar" of the U.S. PR industry, at a major ceremony in New York City last week.
"A lot of people contributed to the success of this event," Amico said. "I was pleased to help make it a success."
Her client was Maitripa College, a Tibetan Buddhist college located in Southeast Portland. Founded in 2005, it is the only college of its type in the Pacific Northwest.
The Dalai Lama came to Portland in May 2013 for the 3-day “Dalai Lama Environmental Summit” which included the sessions “Spirituality and the Environment” and “Universal Responsibility and the Global Environment” among others. In his comments, the Dalai Lama stressed the importance of taking action now to protect the environment for future generations. More information about the summit and the Dalai Lama's visit can be found at http://www.dalailamaportland2013.net.
Amico's Silver Anvil was awarded to her in the nonprofit category for an event lasting seven or fewer days. Three other entries received awards of excellence and they included events to mark a presidential library at Mount Vernon and the "Green Apple Day of Service" promoted by the U.S. Green Building Council.
"Awards come and go," Amico said. "But it is gratifying to receive recognition for work on something that has enduring value. I have a statue, but the community has the legacy of the Dalai Lama's visit and his call for individual responsibility to address our environment."