The CFM website now sports a new expert section showcasing the expertise of individual staff members.
"You can read our bio and blogs, but still not know on what subjects we're experts," explained CFM President Gary Conkling. "This section is organized to make that recognition easy."
The expert section offers a convenient package of staffer background, expertise, recent media mentions and selected blog posts.
"It is designed to help news media find a credible source for their stories," Conkling said. "But it also is for clients and prospective clients who want to know more about our team members."
"We intend to keep the section updated," says CFM Digital Specialist Hannah Smith, who designed the expert section and is featured herself. "As we develop new areas of expertise, we will add those."
"And we will share the passionate hobbies and avocations of our team members," Smith adds.