More than 50 people heard tips on how to turn a crisis into a reputation-saving opportunity at a crisis-preparedness seminar this week.
CFM President Gary Conkling shared five crisis-response tips, including the importance of believing a crisis can happen to you. "If you don't think it can happen to you," he said, "you won't take steps to identify and assess your vulnerabilities and prepare a response."
Organizations are more likely to prepare for crisis if they put their reputations first. "Once you realize your reputation is at risk," Conkling said, "you are more likely to develop and update a crisis response plan."
Overall, Conkling explained, organizations should think more deeply and more often about their reputations. "They are hard to earn and easy to lose," he said. "You should be thinking routinely about actions you can take that avoid crisis and can be turned into opportunities that save or even enhance your reputation."
The crisis-preparedness seminar was cosponsored by Durham & Bates and the Ladd Group. It is part of an occasional series of presentations offering information of value to senior corporate, nonprofit and public agency leaders.
"We are not pitching business," said Christen Picot of Durham & Bates. "We are sharing information so we are viewed as valuable business partners."