CFM began working with Providence Health & Services three years ago to create an online panel that allows rich conversations about health care topics, from service delivery to promotional materials.
Ragan.com has been tracking Providence's success, including a blog posted today by Alan Shoebridge titled, "Online patient research effort continues to grow, offer insights."
The Providence online panel has grown to more than 7,500 people, Shoebridge notes. "With so many patients now available," he says, "we can segment our research into age group, insurance status or other relevant criteria."
The expandsive panel size enables Providence to talk with hard-to-reach populations, such as patients between 18 and 35, Shoebridge says, as well as recruit for online focus groups from a larger pool.
"I continue to see more, not less, need to understand our patients as the health care world gets more complex," Shoebridge says.
"Online panels are a perfect tool to combine research and engagement," says CFM Partner Tom Eiland, who works with Providence. "By keeping in close touch with your panel, you can learn what they like, dislike and expect."
You can read Shoebridge's blog post here.