Using Online Research to Get Closer to Patients

Providence Medical Group (PMG) doctors and patients talk about the online survey experience and tools with KPTV News.

Using web-based surveys and focus groups, CFM Strategic Communications helped PMG gain a better understanding about what patients want and expect from the organization and its physicians. Online research can provide deeper, richer and more insightful information clients can use to improve operations, services, products and the overall customer experience. For more information about the PMG's research effort, read the article Patient opinions go digital on PMG's website. 

To learn more about CFM's Panel Research services, watch the video below featuring CFM Partner Tom Eiland.