Pinnacle Worldwide, the global network of public relations firms that includes CFM Strategic Communications, has posted a new website www.pinnacleww.com that makes it easier for potential clients to find the firm or group of firms that match their needs.
"The website showcases the thought leadership and expertise of our member firms from New York to San Diego," says CFM President Gary Conkling, who also is president-elect of the Pinnacle network. "Check out the website and click on the map to find out more about our firms."
"Our network includes firms in key markets in North America, Europe and Asia," Conkling says. "The network also boasts some of the best PR practitioners in the world in areas such as crisis communications, health care communications, public affairs and consumer marketing. One of our partners counseled Johnson&Johnson on its tainted Tylenol case, which is still viewed decades later as the gold standard for crisis response."
Bailey Gardiner, Pinnacle's member in San Diego and a CFM partner on major pitches, created the new website, which features a clean design punctuated by vibrant colors. "We wanted the website to focus on the energy and thought leadership of network members," explains Indra Gardiner, one of the name partners of the creative marketing agency.
The new website will collect and post blogs written by Pinnacle members, including CFM, as well as Twitter feeds.
“The new website is designed with enhancements that appeal to current clients and future customers,” said Donna Vandiver, president of The Vandiver Group in St. Louis and president of Pinnacle Worldwide. “This site represents a significant investment in technology to position Pinnacle for the future.”
Founded in 1976, Pinnacle is an international cooperative consisting of independently owned and operated PR firms in more than 60 major markets worldwide. Pinnacle firms are owned and operated by senior public relations professionals and often are the top PR firm in their local markets.
"The value of the network to our clients," Conkling says, "is extraordinary global reach and access to some of the best PR counsel in the world."
"These firms aren't just pins on a map or satellites for some conglomerate," he adds. "Pinnacle members know and trust each other. We share best practices. That increases the confidence clients have in our individual and collective services."