CFM Wins Award for Burning Issue

CFM’s award-winning PR entry about controlling field burning was titled “A Subtle Approach to a Burning Issue.”CFM submitted only one entry at this year's Oregon Spotlight Awards competition, but a win in the Public Affairs category October 28 marks the 19th consecutive time the firm's work has been honored by its public relations peers at the Spotlights.

CFM's State Lobbying team won the PRSA Award of Merit for work on behalf of its client Hewlett-Packard (HP), successfully helping to restrict field burning near power lines in the Willamette Valley. HP's goal was to limit the use of the traditional but controversial field clearing practice. Field burning smoke had caused five power outage incidents in recent years, costing the Corvallis HP plant $100,000 each time.

"We first negotiated the legislative process in 2009 and then helped HP through rule-making at the affected state agencies in 2010," says CFM Partner Dave Fiskum.

The Portland Metro Chapter of the Public Relations Society of America (PRSA) organizes Oregon's largest annual awards program. CFM has won about 100 national and local communications awards since 1992.