Mariel Zagunis knows how to get her point across. The 25-year-old Beaverton resident has won two Olympic gold medals in fencing. But when it came to getting pointers on conducting a social media campaign, she turned to CFM's Marketing PR team.
Zagunis wanted to connect with her dedicated fans. As the first woman to win the Gold Medal in Olympic sabre fencing, Zagunis has developed a loyal following of fans who call themselves 'Zagoonaloons.' However, these fans had no way to connect directly with their beloved fencing phenomenon.
Given the several 'Zagoonaloon'-created groups on Facebook, CFM built an integrated online presence that featured both a Facebook page and website. Account Executive Hannah Smith simultaneously built the two portals, first launching the Facebook page, followed by the website.
"I wanted to create a website with bold visuals and strong impact that would match Mariel's spirit and drive," said Smith. "However, it also was important to integrate the Facebook page directly into the site to keep the content fresh." Smith also featured fan-created videos on both the website and Facebook page as a way to pay tribute to Mariel's fans.
The response to Mariel's web presence has been incredible. Less than two weeks after launching the Facebook page, Mariel already had surpassed 1,000 fans. The page continues to grow as Mariel ramps up for the World Championships in early November.
"Mariel is amazing to work with," said Smith. "I can't wait to add another World Championship win to the website."