CFM’s creative use of social media tools has garnered the Tillamook Cheese marketing communications team yet another public relations award for 2009. CFM won the top Bronze Beacon Award of Excellence prize August 4, sponsored by the Oregon Chapter of the International Association of Business Communicators (OCIABC).
The award is for “Embracing the Loaf Love – Building a Fan Club for Tillamook Cheese,” entered in the marketing communications category, social media subcategory.
CFM engineered Tillamook Cheese's entry into the world of social media about a year ago, creating the Fan Club, along with a Facebook page and Twitter account to engage the brand's loyal fans. This has included responding to customer service questions, providing links to recipes, blogs and news stories about Tillamook, and sometimes just bantering with cheese enthusiasts in the first person voice of Loafy, the Baby Loaf of Tillamook Medium Cheddar.
The Fan Club now has roughly 1,400 members, 2,750 followers on Twitter and almost 21,000 Fans on Facebook.
Earlier this year CFM won an international award from IABC, a national Bronze Anvil Award from the Public Relations Society of America and the SoMe Award, a new local recognition program for social media.