CFM Wins Global Communication Award for Social Media

CFM is a winner of the prestigious 2009 Gold Quill Award for excellence in communication, presented by the International Association of Business Communicators (IABC). CFM captured the top Award of Excellence in the Social Media category for Tillamook Cheese.

The entry was entitled “Embracing the Loaf Love – Building a Fan Club for Tillamook Cheese®.”

In 2008, CFM created a Fan Club Web site and lured potential consumers using tactics such as an electronic newsletter and Facebook. In its first month, the site grew to more than 550 fans. By April the number of fans had doubled. Fan Club newsletter click-through rates were extraordinary with a rate of 76 percent in its first month.

CFM set out to create a controlled space for Tillamook’s fans to connect in a community they felt was their own in an effort to supercharge the brand’s enthusiasts. New social networking technologies now allow those who share a common passion to come together. By early 2008, 400 Facebook members had joined fan-started Tillamook Cheese groups. While building the official Web site, CFM started a Tillamook® Fan page on Facebook, which today has more than 10,000 fans. Tillamook Cheese also has more than 2,000 followers on Twitter. All of the social media presences work to build a bigger following.

This year’s Gold Quill competition received nearly 1,000 entries from 26 countries. Of these, 41 Awards of Excellence will be handed out at the IABC World Conference June 8 in San Francisco.

Previously CFM was recognized with a Gold Quill Award of Excellence in:

  • 2005 in the Issues Management Category for managing communications opposing Oregon Ballot Measure 38, the initiative proposing to dismantle Oregon's publicly owned industrial accident insurance fund.
  • 2006 in the Economic, Social and Environmental Development Category for “Building the Fort-to-Sea Trail.”