CFM won two more awards November 4 for marketing public relations work on behalf of Tillamook Cheese. It was the sixth time in six different marketing award events in 2009 that CFM has earned top honors for Tillamook.
CFM won a top Spotlight Award in the social media category for promoting the Tillamook Fan Club, a customer-engagement campaign started just a year ago, which has grown to almost 2,600 Fan Club members, more than 20,000 Facebook followers and 3,600 Twitter friends. The Portland Metro Chapter of the Public Relations Society of America (PRSA) sponsors the Spotlight Awards.
CFM also won a PRSA Spotlight in the consumer products marketing category for staging the annual Tillamook Macaroni and Cheese Recipe Contest.
Earlier in the year CFM's social media program for Tillamook won an international Gold Quill award from the International Association of Business Communicators (IABC). Soon the work plan for the entry will be featured as part of a Web seminar about best practices.
"Since your project is so stunning, and your entry is the one featured on our Web site, we'd like to seek your permission to use your work plan as our example in the Web seminar," writes Stacey Thornberry, Senior Manager, Recognition Programs for IABC.
In addition to the Spotlights and the Gold Quill, other Tillamook awards earned by CFM's Marketing Public Relations team include:
- 2009 PRSA Bronze Anvil Award of Commendation (national), Social Media category, Tillamook Fan Club.
- 2009 IABC Pacific Plains Region Silver Quill, social media category, "Embracing the Loaf Love -- Building a Fan Club for Tillamook® Cheese;" Division 1: Communications Management; Category 17: Social Media
- OCIABC Bronze Beacon Award of Excellence (Oregon)," Embracing the Loaf Love -- Building a Fan Club for Tillamook Cheese," entered in the marketing communications category, social media subcategory.
- SoMe Awards for Social Media (Oregon), House Party category, social networking for Tillamook Cheese.