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Overview
Introducing new consumers to a brand – as well as turning them into loyal consumers – sometimes is difficult. Reaching consumers within several key brand markets is another challenge. Tillamook Cheese wanted a program that would get consumers cooking with its product, and get them using it in a different way than just slicing off a piece of cheese and placing it atop a cracker.
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All Eyes on Washington
 The fate of several major issues – health care, climate change and immigration – hang in the balance this fall in the nation's capital. What happens or doesn't happen will shape the Oregon legislative agenda for sessions in 2010 and 2011.
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