Wordstock Literary Festival: Spreading the Word about Wordstock

Wordstock Literary Festival: Spreading the Word about Wordstock

Overview

Portland, Oregon is a book-loving place and CFM has played a crucial role in promoting Wordstock, the community's recently established annual literary festival.

Challenge

The mission of Wordstock is to create an annual literary and cultural event of regional and national impact, to inspire readers and writers, and to support Community of Writers Inc., a nonprofit organization aimed at increasing students’ writing achievements.

Approach

The public relations program – a combination of grassroots outreach and media relations – attracted 100 percent of the major Portland print media both years. Sixty percent of the broadcast media in Portland covered the event in 2005. In 2006, all Portland TV stations covered the event.

Result

CFM's efforts are credited with helping the festival exceed expected attendance in the event's inaugural year in 2005 and again in 2006.