Reputation Management

"It takes many good deeds to build a good reputation, and only one bad one to lose it,” said Benjamin Franklin. Perhaps you know someone with painful 20/20 hindsight who would agree.

The best way to protect your reputation is to conduct business scrupulously. But doing business involves employees, associates, partners and others whose actions you cannot wholly foresee.

And don’t forget rumors. What begins as a barely noticeable tug on some annoying loose end can unravel whole careers — or an organization.

Conkling Fiskum & McCormick will help your organization express its core values, identify threats and opportunities and create a plan to enhance your reputation.

Learn about the organizational benefits of a Reputation Management plan. See a brief slideshow. The benefits include:

•  Examining reputation from the outside in;
•  Keeping vulnerabilities in front of managers;
•  Giving equal weight to unseen opportunities;
•  Basing crisis planning on “real” risks;
   
•  Treating reputation as valuable asset; and
•  Reaffirming branding and messaging.

In our Crisis Communications practice, CFM will train you to speak effectively to the media or other target audiences. CFM also offers a professional voice on behalf of clients who need a public spokesman for volatile situations where your reputation is on the line.