Public Opinion & Market Research

"Do you know where you’re going to?" the song says (somewhat ungrammatically). And once you know where you want to be, what steps do you take to get there? Whether you need to know more about your market, your employees or the mood of voters, only research will give you the clear direction for moving forward.

Conkling Fiskum & McCormick will give you so much more than a raw data dump. While it conducts different types of research, CFM also recommends action steps to achieve your goals.

Yes, we can assess public opinion or understand your customers, employees or stakeholders. But even better, we provide actionable results.
 
Our services include helping you choose the research method that best suits your goals. Depending on your aims, you may need to hear from a dozen key people through qualitative methods, or several hundred through quantitative ones.

CFM also will help you craft telephone or Internet surveys, one-on-one interviews, employee satisfaction research or private bulletin board focus groups so that the information you seek is the information that moves you forward.

For more information about CFM's research services, please call Tom Eiland  at (503) 294-9120.