Word of Mouth Marketing

Cynicism about the media is at epidemic levels. TV, radio and newspaper advertising is less effective than it used to be. Word-of-mouth communication has become the most trusted information channel for your customers and stakeholders.

Word of mouth isn’t new. Only the marketing world’s understanding of it is. You can’t put words in a person’s mouth. But you can understand – and leverage – what they are saying to your benefit. Some people are born influencers.

They’re talking about the products they buy (or boycott), the services they use (or avoid), the latest civic change that’s terrific (or terrible), the advertisements they notice (or ignore) and who they think will triumph in the latest reality show.

Would you like to know what they’re saying about you?

Conkling Fiskum & McCormick will help you determine whether your product, service or concept is right for a word-of-mouth campaign. If it is, we’ll help you systematically engage your target customers or stakeholders in two-way conversations. You’ll tune in to what people are saying about you around the water cooler or in mega-blasts to their e-mail lists. You’ll learn why your brand advocates are blogging about you, and why you might want to become a constructive part of the conversation.

Everyone has a circle of influence; word-of-mouth marketing lets you step inside.