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Insider Online
Self-Inflicted Blows Wound Candidates
May 7, 2008 – Some Oregon candidates are making a rough landing as they approach the May 20 primary election, with threats of legal action, a major mea culpa, failure to turn in statements for the Voters' Pamphlet and attacks by fellow party members.
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CFM News
Web Changes; Human Brains Don't
The World Wide Web looks and feels different than just a few years ago, but the way to get attention hasn't changed all that much, according to CFM President Gary Conkling. In a presentation to the Salem chapter of the Public Relations Society of America, Conkling says well-designed information, active language and a good story still capture an audience.
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Tips & Trends
Be a Part of the Conversation
Every company seems to have a Blog these days. (Soon you’ll even see one as part of this newsletter.) If you don’t have a Blog, you may be wondering if you should. The most important first step to engaging in the Blogosphere is “listening.” Most likely people already are talking about you or your product on the Web.
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Oregon Steel
Solving Real Problems Through Listening
Research
Oregon Steel was prepared to make major changes in its sales force because sales were flat and customers were unhappy. CFM was able to help formulate a successful plan......
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